What are good keywords?
Good keywords are words that have a lot of search traffic within the search engines, keywords with high traffic usually have a high rate of conversion. So, usually good keywords are the words that have more competition. So, are high traffic keywords good for you?
If you are a beginner probably not, I mean if you could rank for them at the top of the search engines then, yes they would be great for you. But if you are new to the game and you want to rank high for super competitive keywords then you have to start your optimization campaign in a whole different way.
So, in this case good keywords for you would be keywords that belong to a very competitive niche, but within that niche you have to find which keywords don’t have as much competition as the main keyword of the niche, so you can start optimizing for that keyword, then you will start to get traffic, links will build naturally, your PR will increase and then you will be ready to go after better keywords in your niche.
For example if you wanted to get to the top position in the search engines for the keyword “make money online” you would not want to start optimizing for that word, instead you should look for a keyword that has less competition, like “make some extra money”, then you would try to find two or three more keywords that you can realistically rank for.
After you rank for those keywords then you will get traffic, backlinks will come naturally, you will gain PR and authority, then after a while you move on to keywords that have more traffic, and more competition, as this process is repeated a couple of times your website will gain enough authority to go after the main keyword in your niche, in this case it would be “make money online”.
Choosing your keywords right is a fundamental part of good SEO practices, this is basically what keyword marketing is all about, in fact this is keyword marketing.
After you find your keywords, you can then go off to start doing some research to add or create content to your website, then you will have to set up correctly all the on page optimization factors, which are things like placing the keyword that you want to begin your optimization campaign in the title tag, place the keyword a couple of times along the content, bold or italicize the keywords a couple of times, use the h1 tags, and some other stuff that I will talk about later.
The final step to get those good rankings and a nice steady flow of traffic to your website is setting up the off page optimization factors. Off page optimization is probably the most important aspect of SEO, and the best way to boost your rankings all the way to the top of Google, Yahoo and Bing, which are the main search engines that we want to rank for.
If we get to rank at the top position in Google for the keyword “making money” then we will get thousands ofr hits a day, getting to the top of Google means that we have done something awfully right, so we would probably be ranking in the first page of Yahoo and Bing as well. The amount of traffic provided by such a great keyword would make you an extremely wealthy person, so you should try to practice SEO the way I have just explained it, because it is a sure fire way to rank well and make money.
To find these good keywords you should use the Google Adwords keyword tool, just search for it at google.com, it’s free. There are other softwares that you can pay for that will make your work a lot easier, I personally use some of them that have worked great, although most of the time products are pure hype, every now and then I get to find one that actually rocks! For example I use the keyword Elite software, which I have to pay for, but it is absolutely worh it. And there are other tools you could buy that I would recommend for better SEO campaigns, like SEO Elite, which is probably my favorite SEO tool.
So, keywords are just a small part of good search engine optimization, there many other things that I have already explained, like on page and off page optimization, but if you pick your keywords right your optimization efforts will have better results. If you start optimizing for a bad keyword, in this case a bad keyword would be a very competitive keyword or a keyword that has no competition at all, either way you would not get traffic, your site would not build links naturally, and your PR would never increase, therefore you would never rank. So, now you know why good keywords are the foundation of good SEO.
Off page optimization is basically about building high quality, relevant bakclinks, although any link that you get will help you, it is better to try to get backlinks from relevant web pages, preferably backlinks that come from pages with high page rank, if we get enough quality backlinks with our main keyword in the anchor text, then it is possible for us to outrank any website for any keyword, if we have optimized for that keyword the way I have explained in this post.
SEO Quick Summary :
To get on top of google, we need to find easy keywords with engouh traffic that we can rank for, on page optimization (what I explained earlier), and building backlinks with our keywords in the anchor text (off page optimization), rank, get traffic, build authority, gain page rank, try better keywords, repeat.
This is how you do SEO!
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